Monday, February 09, 2009
Interactive television breakthrough?
Well well well, what do we have here?
InformiTV informs us that this will be the year for interactive television to make it's big breakthrough in the US. Why is that then, when this breakthrough was promised some 7-8 years ago the first time? Well, apparently television networks are now feeling the pressure from online and telcom competition, and have decided to embrace interactive television offerings, and the estimated amount of iTV-connected people is somewhere close to 50 million, by the end of the year. This, then, really could be it.... or can it?
We still have the problem of different standards available - Tru2way and EBIF being a couple of them - and the question of what kind of content can be offered that would be good enough to lure the consumers to interact.
As William Cooper on InformiTV states - "Despite, or perhaps as a result of, the dominance of cable television in America, interactive services are around five years behind those in Britain, where ironically most of the action has now moved on to the web."
Well, I suspect we'll see. I, as a developer, will not yet go rushing off trying to create formats for iTV in the US. I would dearly like to see a sound market and some ratings first...